Addo Corporate Wellness

Logo and Brand Design

Objectives: Create a brand design that makes corporate wellness fresh, fun and gamified.

Introduction: Addo is reimagining corporate wellness. Their gamified platform asks colleagues’ to embrace their competitive sides while working together to improve their health.

Description: Pivot designed the Addo brand to bring wellness to the workplace in a fun and original way. To increase the appeal to type A office employees, Pivot designed a wolf mascot. The wolf is known as the king of its food chain. Who doesn’t want to be the wolf of Wall street? Implementing the new brand created a fierce, fun and friendly atmosphere in the application that the users were destined to fall in love with.

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