Addo Corporate Wellness
Logo and Brand Design
Objectives: Create a brand design that makes corporate wellness fresh, fun and gamified.
Introduction: Addo is reimagining corporate wellness. Their gamified platform asks colleagues’ to embrace their competitive sides while working together to improve their health.
Description: Pivot designed the Addo brand to bring wellness to the workplace in a fun and original way. To increase the appeal to type A office employees, Pivot designed a wolf mascot. The wolf is known as the king of its food chain. Who doesn’t want to be the wolf of Wall street? Implementing the new brand created a fierce, fun and friendly atmosphere in the application that the users were destined to fall in love with.